Basics of Price per Head
The Price Per Head concept is essentially an online, offshore bookmaking service that provides lines, customer service and online wager management software.
This allows the local bookie to compete with off-shore books by having an online presence in addition to outsourcing their operations. Price per head (or PPH) software can be used by any bookies – large or small – to reduce their overhead costs in addition to providing a website for their players to wager and the bookie to manage and track their players action.
What do Price per Head Services offer?
Price per head services include; wager clerks and customer service representatives who can take your players action by telephone or via their online betting software. They also will also provide the bookie with online access to an Agent site that provides data and player action reports. In most cases, you will have access to multilingual support and 24/7 operations. You will be also provided with a website where your customers can log in to place their bets. You can also customize your players profiles in terms of betting limits, parlay, teaser options and more. Your customers will also be provided with toll free numbers should they choose to place their wagers over the phone. Customers will be provided with a simple and smooth betting experience. Being able to bet at any time of the day or night, in multiple different languages, from the comfort of your own home via telephone or internet will provide customers with a high level of convenience.
What are the Benefits of Price per Head
Access to the Agent website provides the bookie with data reports and information related to your clients activity which will allow them to perform certain tasks so that you will have control over every bet that is placed. By outsourcing your betting services you will reduce your overhead in areas such as office space, the cost of recruiting and training telephone operators, call costs, insurance costs and more. The bookies can pass all the back-end management issues on to the price per head service including issues related to payouts, odds, updates and risk management. This in turn allows the bookies to focus on their customers, on increasing their customer base and on promoting the growth of their business.
Bookies (Agents) are only required to pay for active customers and those who actually place bets and not for inactive accounts. Price per head is the most cost-effective and efficient way for bookies to do business while providing their players with a user friendly and convenient betting experience.